MoPub, the mobile advertising startup founded by former AdMob and Google employees, is today announcing the launch of MoPub Marketplace. Marketplace is the first self-service, real-time bidding platform for mobile advertising, aimed at giving publishers access to new sources of revenue through a competitive auction, while enabling them to retain complete control and transparency.
Essentially a virtual trading floor for mobile ads, MoPub Marketplace connects app publishers with ad buyers in a real-time market. Advertisers, ad agencies, and demand-side platforms are able to target audiences with greater precision as compared to traditional ad networks. The result is a more efficient market, greater ad revenues for application publishers, and happier end users.
The launch of Marketplace makes MoPub the first and only one-stop shop mobile ad server that enables publishers to monetize through direct-sold ads, cross-promotional campaigns, ad networks, and real-time bidding all in a single product. Moreover, its optimization algorithms are designed explicitly to maximize revenue for publishers across both iOS and Android devices without sacrificing the user experience. Starting today, Marketplace is open to all types of publishers, from major media publishers of mobile apps to emerging social games and long-tail developers.
Until today, publishers have had to operate their mobile ads through a black box: blindly trusting ad networks, without knowing which ads are effective and with no control over the type of ads consumers receive. This matters considerably to the top tier publishers we are working with who are concerned with brand protection as well as ad performance, said Jim Payne, CEO and co-founder of MoPub.
MoPub's open-source and flexible SDK means the over 650 publishers on MoPubs ad-serving platform will have access to complete visibility on how much revenue theyre earning per impression. MoPub Marketplace uniquely offers publishers:
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